Advantages of Digital Marketing

  1. It's more affordable to deploy than traditional marketing and advertising.
2. Digital marketing goes from planning to execution more quickly.
3. Digital marketing gives fans/viewers/readers a chance to share your content.
4. Digital marketing campaigns are easier to attach to other campaigns.
5. Digital marketing campaigns have longer shelf lives.
6. It's easier to change or stop a digital marketing campaign after it starts.
7. Digital marketing gives the brand more time and space to tell its story.
Read More

Benefits of Digital Marketing



1. Digital Marketing Connects You with Consumers on the Internet.
 2.  Digital Marketing Generates Higher Conversion Rates.
3.  Digital Marketing Saves You Money.
4.  Digital Marketing Enables Real-Time Customer Service.
5. Digital Marketing Connects You with the Mobile Consumer.




   
Read More

Jobs in Digital Marketing



 *  Digital Marketing/Social Media Marketing
                                                                    
                           
*   Senior Manager/Digital Marketing

                                                                          
*  Online Digital Marketing  
                     
                        
*  Digital Marketing Expert
                           


* Digital Marketing Manager


* Online Digital Marketing  


*  SEO or  Digital Marketing  Expert 
Read More

Scope of Digital Marketing


Scope of Digital Marketing

Until a decade ago, the whole idea of Digital Marketing seemed like an adolescent idea which will fade away in an year or two. While traditional marketers were not convinced about the effectiveness of Digital Marketing strategies, their skepticism further made it difficult for the industry to believe on this new methodology. It appeared to everyone that Digital Marketing was a more Silicon Valley thing.
In a country like India, the situation was even worse. India is a country where people have grown used to traditional marketing methods like painted advertisements, newspaper ads and TV advertisements. India seemed like a country where people didn’t have easy accessibility of internet and thus we were far from Internet Advertising.
Undoubtedly, things have changed remarkably and India is emerging as one of the widest audience for Social media and internet. Indian population forms a major chunk of the people on various social media sites like Facebook, twitter, Stumbleupon, tumbler etc. and surprisingly digital marketing has taken a new phase in India.
Digital MarketingDigital Marketing is meant for those people who are creative and passionate about internet. Digital marketing is the use of internet for
Digital Marketing
marketing and publicity. Digital marketing can be taken up by professionals with a basic knowledge of internet but a knack for creativity and artistic visualization.
Digital Marketing, like traditional form of marketing is a highly result driven and set objective practice. One can’t begin a digital marketing campaign without setting the campaign objectives. A digital marketer understands the needs of the clients and visualizes their needs to deliver what they want.
Due to the vast demographic expanse of the country digital marketing is something which can really help the way people connect with each other. Digital marketing is acting as a boon for the marketers because one of the greatest hindrances of the traditional mode of marketing is lack of mass reach.
Some of the greatest digital marketers require one to know some strategies like Search Engine Optimisation, Search Engine Marketing, email marketing and social media marketing.
Read More

Digital Marketing Process

 1: Discovery

First, we need to gain a good understanding of our clients’ objectives, both online and offline. By talking to the client directly and by carrying out our own research, we find out what marketing efforts have been previously employed, we identify the target audience and who the main competitors are. All of this helps us devise a suitable strategy to meet our targets.

2: Auditing

Before we can get started, we’ll assess the current situation of our clients’ online assets and discuss ways of making improvements. We start by auditing our clients’ websites and provide technical recommendations, which will help improve performance, but we’ll also look at social media profiles and paid channels, such as Adwords, to ensure they are performing as well as they possibly can, in terms of helping achieve wider objectives.

 3: Strategy

The team at Integrated Change works closely with clients when devising strategies that will deliver above and beyond our set objectives. No two strategies are the same – we tailor our campaigns to suit our clients’ budgets and requirements. We identify which channels will deliver the desired results and we constantly work to identify new and exciting opportunities to incorporate into our campaigns.

 4: Execution

This is the really exciting bit, when the team at Integrated Change can get their creative juices flowing. We explore various online channels, create quality content and connect with influential figures in particular fields, all of which help us to create a buzz about our clients’ brand, product or healthcare service, which of course helps us to reach our objectives.

5: Analysis

We love data and we know exactly how to make our data work for us. We use website data, social metrics, online coverage statistics and much more to help us identify which channels really work for our clients. Not every channel works for every client, but only by analysing the data can we see exactly what is happening. We use the data to shape the campaign strategy moving forward.
Read More

13 Ways of Digital Marketing

Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.
digital_mkt
1. Search Engine Optimization (SEO)
In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.

2. Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.

3. Content Creation
Research shows that content creation is a definitive method of marketing in 2014.All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results.

4. Social Media Marketing (SMM)
Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.

5. Digital Display Advertising
This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience – be it text, image, banner, rich-media, interactive or video ads.

6. Retargeting and Remarketing
Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.

7. Mobile Marketing
According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.
We strongly recommend you try out Mobile Marketing. Remember, the website, apps and content should be customized for mobile devices.

Interactive Marketing
Make sure your advertising strategy engages the potential customer in a conversation.
According to a survey by ExpoTV.com, 55 percent respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

9. Viral Marketing
Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.

10. Email Marketing
When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.

 11. Affiliate Marketing
Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you customers. The performance may be based on conversions – promotions, leads or simply sales.

12. Digital Media Planning and Buying 
When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.

13. Web Analytics
Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to collect, measure, understand, analyse, plan, report and predict the web activities for your business.








 












Read More

Digital Marketing


Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Read More
Subscribe to: Posts (Atom)