Until a decade ago, the whole idea of Digital Marketing seemed like an adolescent idea which will fade away in an year or two. While traditional marketers were not convinced about the effectiveness of Digital Marketing strategies, their skepticism further made it difficult for the industry to believe on this new methodology. It appeared to everyone that Digital Marketing was a more Silicon Valley thing.

In a country like India, the situation was even worse. India is a country where people have grown used to traditional marketing methods like painted advertisements, newspaper ads and TV advertisements. India seemed like a country where people didn’t have easy accessibility of internet and thus we were far from Internet Advertising.

Undoubtedly, things have changed remarkably and India is emerging as one of the widest audience for Social media and internet. Indian population forms a major chunk of the people on various social media sites like Facebook, twitter, Stumbleupon, tumbler etc. and surprisingly digital marketing has taken a new phase in India.

Digital Marketing is meant for those people who are creative and passionate about internet. Digital marketing is the use of internet for

marketing and publicity. Digital marketing can be taken up by professionals with a basic knowledge of internet but a knack for creativity and artistic visualization.

Digital Marketing, like traditional form of marketing is a highly result driven and set objective practice. One can’t begin a digital marketing campaign without setting the campaign objectives. A digital marketer understands the needs of the clients and visualizes their needs to deliver what they want.

Due to the vast demographic expanse of the country digital marketing is something which can really help the way people connect with each other. Digital marketing is acting as a boon for the marketers because one of the greatest hindrances of the traditional mode of marketing is lack of mass reach.

Some of the greatest digital marketers require one to know some strategies like Search Engine Optimisation, Search Engine Marketing, email marketing and social media marketing.