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13 Ways of Digital Marketing
Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.
1. Search Engine Optimization (SEO)
In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.
2. Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.
3. Content Creation
Research shows that content creation is a definitive method of marketing in 2014.All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results.
4. Social Media Marketing (SMM)
Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
5. Digital Display Advertising
This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience – be it text, image, banner, rich-media, interactive or video ads.
6. Retargeting and Remarketing
Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
7. Mobile Marketing
According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.
We strongly recommend you try out Mobile Marketing. Remember, the website, apps and content should be customized for mobile devices.
Interactive Marketing
Make sure your advertising strategy engages the potential customer in a conversation.
According to a survey by ExpoTV.com, 55 percent respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.
9. Viral Marketing
Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.
10. Email Marketing
When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.
11. Affiliate Marketing
Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you customers. The performance may be based on conversions – promotions, leads or simply sales.
12. Digital Media Planning and Buying
When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.
13. Web Analytics
Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to collect, measure, understand, analyse, plan, report and predict the web activities for your business.
1. Search Engine Optimization (SEO)
In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.
2. Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.
3. Content Creation
Research shows that content creation is a definitive method of marketing in 2014.All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results.
4. Social Media Marketing (SMM)
Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
5. Digital Display Advertising
This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience – be it text, image, banner, rich-media, interactive or video ads.
6. Retargeting and Remarketing
Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
7. Mobile Marketing
According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.
We strongly recommend you try out Mobile Marketing. Remember, the website, apps and content should be customized for mobile devices.
Interactive Marketing
Make sure your advertising strategy engages the potential customer in a conversation.
According to a survey by ExpoTV.com, 55 percent respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.
9. Viral Marketing
Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.
10. Email Marketing
When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.
11. Affiliate Marketing
Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you customers. The performance may be based on conversions – promotions, leads or simply sales.
12. Digital Media Planning and Buying
When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.
13. Web Analytics
Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to collect, measure, understand, analyse, plan, report and predict the web activities for your business.
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