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Digital Marketing Process
1: Discovery
First, we need to gain a good understanding of our clients’
objectives, both online and offline. By talking to the client directly
and by carrying out our own research, we find out what marketing efforts
have been previously employed, we identify the target audience and who
the main competitors are. All of this helps us devise a suitable
strategy to meet our targets.
2: Auditing
Before we can get started, we’ll assess the current situation of
our clients’ online assets and discuss ways of making improvements. We
start by auditing our clients’ websites and provide technical
recommendations, which will help improve performance, but we’ll also
look at social media profiles and paid channels, such as Adwords, to
ensure they are performing as well as they possibly can, in terms of
helping achieve wider objectives.
3: Strategy
The team at Integrated Change works closely with clients when
devising strategies that will deliver above and beyond our set
objectives. No two strategies are the same – we tailor our campaigns to
suit our clients’ budgets and requirements. We identify which channels
will deliver the desired results and we constantly work to identify new
and exciting opportunities to incorporate into our campaigns.
4: Execution
This is the really exciting bit, when the team at Integrated
Change can get their creative juices flowing. We explore various online
channels, create quality content and connect with influential figures in
particular fields, all of which help us to create a buzz about our
clients’ brand, product or healthcare service, which of course helps us
to reach our objectives.
5: Analysis
We love data and we know exactly how to make our data work for us.
We use website data, social metrics, online coverage statistics and
much more to help us identify which channels really work for our
clients. Not every channel works for every client, but only by analysing
the data can we see exactly what is happening. We use the data to shape
the campaign strategy moving forward.
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